Articles

What is Marketing Content? A Comprehensive Guide

October 20, 2022
Marketing content is a type of marketing that focuses on creating and sharing relevant content to attract, engage, and retain an audience. Content marketing can be done through articles, videos, podcasts, and other forms of…
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What is institutional memory and why is it important?

September 11, 2022
Organizational leaders are responsible for overseeing the strategic direction of an organization or company and making sure that employees are on board with the vision. But what happens when someone leaves the company or retires?…
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What is DALL·E?

August 14, 2022

DALL·E is an artificial intelligence program that creates images from textual descriptions, revealed by OpenAI on January 5, 2021. It uses a 12-billion parameter training version of the GPT-3 transformer model to interpret the natural…

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How to Create a Successful Marketing Strategy for B2B

August 10, 2022
A marketing strategy is the process that companies use to identify and communicate with their target market. A marketing strategy for B2B specifically targets business to business customers with the marketing content and copy. The…
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The 5 Best Marketing Strategies for Growth Companies

August 10, 2022
There is no one-size-fits-all answer when it comes to marketing strategies for growth. However, there are some common approaches that tend to be effective. For example, many companies find that a combination of word-of-mouth marketing…