What is Marketing Content? A Comprehensive Guide

people looking at laptop

Marketing content is a type of marketing that focuses on creating and sharing relevant content to attract, engage, and retain an audience. Content marketing can be done through articles, videos, podcasts, and other forms of media. Some examples of marketing content include blog posts, ebooks, infographics, webinars, and more. By providing valuable and informative content, […]

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The Marketing Flywheel: How to Keep Your Business Spinning

Marketing flywheel is a powerful tool.

Marketing is constantly evolving as new strategies and technologies are developed. However, one concept that has remained a core part of marketing for many years is the flywheel. In this blog post, we’ll take a look at what the marketing flywheel is, how it works, and some of the benefits it can provide your business. […]

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100 Cross-Platform Examples For Desktop And Mobile

The cross-platform examples and samples project contains 100 demos showing the power of Delphi FireMonkey. These applications were created in a cross-platform solution that is built using a single code base and single UI. This gives you the ability to easily create applications for any platform, including Android, iOS, macOS, Windows, and Linux. The applications […]

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What is institutional memory and why is it important?

Institutional memory saves time and money.

Organizational leaders are responsible for overseeing the strategic direction of an organization or company and making sure that employees are on board with the vision. But what happens when someone leaves the company or retires? How do you make sure that their knowledge and institutional memory doesn’t disappear with them? In this blog post, we […]

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What is developer productivity and how to measure it?

It is important to understand what developer productivity is and how it can be measured. In the ever-changing world of technology, it is essential to stay ahead of the curve and ensure that your company is using the most innovative and efficient practices. This can only be done if you have a clear understanding of […]

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What is DALL·E?

What is DALL E?

DALL·E is an artificial intelligence program that creates images from textual descriptions, revealed by OpenAI on January 5, 2021. It uses a 12-billion parameter training version of the GPT-3 transformer model to interpret the natural language inputs and generate corresponding images. DALL·E is named after the Italian Futurist painter and poet Giacomo Balla’s 1912 painting […]

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How to Create a Successful Marketing Strategy for B2B

Marketing strategy for b2b timelapse.

A marketing strategy is the process that companies use to identify and communicate with their target market. A marketing strategy for B2B specifically targets business to business customers with the marketing content and copy. The main goals of a marketing strategy are to attract new customers and retain existing ones. In order to create a […]

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The 5 Best Marketing Strategies for Growth Companies

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There is no one-size-fits-all answer when it comes to marketing strategies for growth. However, there are some common approaches that tend to be effective. For example, many companies find that a combination of word-of-mouth marketing and online marketing is a winning formula. Word-of-mouth marketing can be generated by creating buzz-worthy content or offering exceptional customer […]

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Auto Generate Powerful REST API Client/Server Solution For RAD Server With Delphi 10.2 Tokyo

  Auto Tables is an automatic low code REST API generator for RAD Server. The easy to use interface allows for the quick automatic configuration of a REST server and client SDK with dynamic endpoints providing read, write, and delete access to your data. Everything can be generated from your database tables in just a […]

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Field Service App REST API Client Server Template For Android, IOS, OSX, And Windows

The RAD Server Field Service Template provides an end to end field service application template for routing appointments, managing parts, and user administration. It is made up of a REST server module, a desktop client, and a cross platform mobile client. The template can give you a head start in building your own field service […]

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